As you may already know, WordPress (WP) is the most popular CMS (Content Management System) on the Internet today. The latter has more than 60 million active users worldwide, but is that truly good enough of a reason to choose it as your CMS?
In this article, we’ll go over exactly what makes WP so successful and how it compares to other CMS platforms in the market. Only then can you decide if it is the right fit for your business.
Table of Contents
Simple to Use
If there is one factor that contributed directly to the massive popularity that WordPress now enjoys, it would be its’ relative ease of use. Compared to other mainstream CMS solutions on the market such as Drupal and Joomla, WP by far is the easiest to use, especially for beginners.
With WordPress, even users that know nothing about coding and programming can build and publish content on their website quickly and easily.
Open-source CMS Platform
Unlike most other CMS platforms on the market, WordPress has software updates pegged exceptionally well. Software updates can be installed with just one click and only takes a few minutes to complete.
Why Google Loves WordPress
If you’re in the market for a new CMS (Content Management System), then you might have found that Internet marketing experts are often quick to recommend WordPress. If asked why, many of them would probably say, “Well, because Google loves WordPress!” or something along that line. However, what does that even mean?
Now it’s a known fact that Google favors websites that have been optimized for its’ search engine. In return, the latter enables such websites to rank high in search engine results pages (SERPs). This means more traffic for business websites and more opportunities to make a sale. Well, it just so happens that WordPress makes it so easy for users to optimize their websites for search engines.
In this article, we’ll take a look at some of the most notable reasons why Google loves WordPress. It is well worth keeping these factors in mind when deciding what CMS to use for your business
WordPress is an excellent platform for publishing content
What you may not know is that WordPress was initially designed for blogs, and this has enabled it to gain the favor of Google, especially during its’ early years.
As you may already know, Google has made many changes to its search engine algorithms over the years. Many Internet marketing strategies that used to work became obsolete with every update.
One thing that will always remain true for Google, however, is their love for fresh and engaging content. Over the years, SEO (Search Engine Optimization) experts have found that regularly publishing content is a factor for how Google judges search engine rankings for websites. This bodes well for WordPress as the platform makes it easy to publish new content and keep sites updated regularly.
WordPress websites are SEO Friendly
Another reason why Google loves WordPress websites is that they are very easy to optimize for search engines. Users have access to a library of plugins dedicated to the latter. One notable example is “SEO by Yoast” which automatically checks the content on a WP site and make recommendations based on the best onsite practices for SEO.
Again, the more you optimize your content for Google, the more likely the search engine will reference it when addressing relevant search results.
WordPress websites are mobile-friendly
According to Google, more than 65 percent of search engine queries today are done through mobile. Hence Google has added responsive web design as one of the critical factors for judging search engine rankings.
For website design to be responsive, users must be able to properly view it on any device, whether on their smartphone, tablet, or desktop computer. Fortunately for WordPress, the CMS platform can be easily adapted to do just that through a variety of plugins like “WPTouch” and “WP Mobile Pack”.
Conclusion
So there you have it — a few of the top reasons that make WordPress the number one CMS platform for businesses. Whether you are an expert or a complete beginner, you can find value in a CMS platform that is effective and requires less work to leverage your business. As you may have already realized, WordPress offers users just that and so much more.
Simply put, it’s WordPress’ core features and structure that makes it so appealing to Google. The latter has made it easier for search engines to crawl their content for the most relevant and useful information. They then serve them to users who will most likely continue to depend on Google for future searches.
Are you looking to get started with WordPress? Get in touch with us today here at Small Business Consulting! We’ll help you leverage the many advantages of WordPress as a CMS platform and take your business to the next level.
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